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Homer Simpson与google translate  

2007-07-08 01:38:29|  分类: 电影 |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |
德哇! 福克斯限制搭'中華民國電影 ' 2007年7月6日下午2時 12張忠誠 -- gail席勒紐約 --就像 俏皮的巴特和荷馬辛普森, 二十世紀福克斯的推廣計劃 ,為 "中華民國電影 "似乎打破所有規則 . 工作室已列隊只有四個搭在夥伴什麼才算是一個夏天的tentpole 電影 而且只有一個 --漢堡王--是一個傳統的大型廣告商購買電視廣告 ,以支持該影片. 其他三個夥伴 -- 7-11 , jetblue和麵包車鞋--正在運行的傳統宣傳節目可能產生的頭條 ,而不是數百萬美元的媒體 典型購買這類影片"蜘蛛俠 3 " , "加勒比海盜 :在世界的終結 "和"變壓器 " . 就在今年夏天, 索尼電影公司列隊七個夥伴 "蜘蛛俠 " ,據說花了超過一億美元聯合品牌就有媒體 ; 迪斯尼捆綁與 13個合作夥伴 ,為 "世界的終結 " ,最多的畫室在一個電影 ; 而夢工廠 /圖片頭等聯同八個品牌的"變壓器 " ,據說耗資 100多萬 ,在媒體和其他市場營銷支持. "通常與多數影片今天 什麼工作室正在尋找合作夥伴 ,是走出來 ,船上有很多媒體價 " 傑夫說 ,綠地 ,主要品牌的娛樂片流行的民族. "我敢肯定(狐狸)可以選擇任何合作夥伴 ,他們希望, 因此,有趣的,他們不挑人的最大歧視公約 . 它告訴我,他們價值的完整性 電影和他們價值的實現傳統營銷和口碑. " 其他推廣和營銷專家們指出,有令人難以置信的激烈競爭 ,為配合夥伴 ,在今年夏天. 但現在看來 ,決定簽署了數大多傳統合夥人可以執行更多外面的框運動 配合"中華民國 "俏皮風格是故意的. 本質的電視節目的反法人幽默使得它對於電影不是恍如 這是出賣 . 與展會的巨大成功和流行文化的地位,建立在過去 20年中, 福克斯顯然認為 ,它不需要額外的新聞媒介通常提供了影片的推廣合作夥伴 . 二十世紀福克斯拒絕評論 ,但在一份新聞稿公佈 7-11的推廣與影片中,麗莎 licht , 工作室的執行 VP的全球營銷夥伴 說的宣傳策略是"合作夥伴的公司將執行的節目 ,從來沒有做過 , " 一位接近電影的促銷說製片廠和製片人"非常有選擇性的,具體在 從創作內容 " ,為配合行竊 . "他們需要的是有機的天才寫作的電影 , 並沒有太多的合作夥伴可以說 ,拉過 " ,消息人士說 .

 

D'oh! Fox limits tie-ins for 'Simpsons Movie'
6 Jul 2007 2:12pm EDT - By Gail Schiller  


 NEW YORK -- Just like the irreverent Bart and Homer Simpson, 20th Century Fox's promotional program for "The Simpsons Movie" seems to break all the rules.

The studio has lined up only four tie-in partners for what is considered to be one of the summer's tentpole films, and only one -- Burger King -- is a traditional major advertiser buying TV ads to support the film.

The other three partners -- 7-Eleven, JetBlue and Vans shoes -- are running nontraditional promotional programs that might be generating headlines but not the multimillion-dollar media buys typical of such films as "Spider-Man 3", "Pirates of the Caribbean: At World's End" and "Transformers".

Just this summer, Sony Pictures lined up seven partners for "Spider-Man" that reportedly spent more than $100 million on co-branded media alone; Disney teamed up with 13 partners for "At World's End", the most for the studio on one film; and DreamWorks/Paramount Pictures partnered with eight brands for "Transformers" that reportedly spent $100 million-plus in media and other marketing support.

"Usually with most films today, what the studios are looking for are partners that are going to come on board with lots of media dollars," said Jeff Greenfield, principal of branded entertainment studio Buzz Nation. "I'm sure (Fox) could have selected any partner they wanted, so it's interesting they didn't pick the people with the biggest pocketbooks. It tells me they value the integrity of the film and they realize the value of nontraditional marketing and word-of-mouth."

Other promotions and marketing experts noted that there was incredibly stiff competition for tie-in partners this summer. Yet it appears that the decision to sign up a few mostly nontraditional partners who could implement more outside-the-box campaigns befitting "The Simpsons'" irreverent style was intentional.

The very essence of the TV show's anti-corporate humor makes it critical for the film to not look as if it is selling out. And with the show's enormous success and pop culture status built during the past 20 years, Fox apparently felt that it didn't need the additional media blitz usually provided by a film's promotional partners.

20th Century Fox declined comment, but in a news release announcing 7-Eleven's promotion with the movie, Lisa Licht, the studio's executive vp global marketing partnerships, said the promotional strategy was to "partner with companies that would execute programs that have never been done before."

A source close to the movie's promotions said that the studio and the filmmakers were "extraordinarily selective and specific in terms of the creative content" for tie-ins. "They need to be organic to the genius of the writing of the movie, and not too many partners can pull that off," the source said.

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